Technical SEO - Thoughts

#006 · 2026.01.16 🧠

Internal linking is still the most underrated SEO lever

Every time I audit a startup's site, internal linking is a mess. Not wrong, just... nonexistent. Blog posts link to nothing. Product pages link only to pri...

Strategy

#005 · 2026.01.14 🩹

My Screaming Frog workflow for quick audits

When a new client comes in, I run the same Screaming Frog crawl every time. Takes 15 minutes, catches 80% of technical issues. The workflow: 1. Crawl the s...

Tools

#003 · 2026.01.10 🧪

Core Web Vitals matter less than you think (for most sites)

Controversial take incoming. I've been tracking rankings for ~30 client sites over the past year. Some have perfect Core Web Vitals. Some are in the "needs...

Analytics