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Founder SEO
by James Houlder
#005 · · 🩹

My Screaming Frog workflow for quick audits

When a new client comes in, I run the same Screaming Frog crawl every time. Takes 15 minutes, catches 80% of technical issues.

The workflow:

  1. Crawl the site (default settings work fine)
  2. Export these tabs:
  3. Response Codes > Filter to 4xx and 5xx
  4. Page Titles > Filter to duplicates and missing
  5. Meta Description > Filter to duplicates and missing
  6. H1 > Filter to duplicates and missing
  7. Canonicals > Look for self-referencing issues
  8. Indexability > Filter to non-indexable

  9. Sort by inlinks (highest first). Priority = impact.

  10. Create three lists:

  11. Quick fixes (metadata, broken links)
  12. Structural issues (canonicals, indexation)
  13. Requires dev work (redirects, speed)

The output is a prioritized checklist. Do quick fixes first, they show progress. Tackle structural issues next. Dev work goes into the sprint backlog.

No fancy tools needed. Just systematic.

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James Houlder, "My Screaming Frog workflow for quick audits" (Founder SEO Journal, 14 Jan 2026) https://jameshoulder.com/thought/simple-screaming-frog-workflow

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