The Google Search Console queries report is a goldmine

Most founders check Search Console to see if traffic is up or down. That’s fine, but you’re missing the good stuff.

The Queries report tells you exactly what people search before clicking (or not clicking) your site.

What to look for:

High impressions, low clicks: You’re ranking but the snippet isn’t compelling. Fix the title and meta description.

High clicks, low impressions: You own this niche. Create more content around these topics.

Position 8-20 queries: These are your opportunities. A little effort could push them to page 1.

Unexpected queries: Sometimes you rank for things you didn’t target. Double down if they’re relevant.

The workflow:

1. Export last 3 months of query data
2. Sort by impressions descending
3. Flag anything with CTR below 2%
4. Flag anything in position 8-20
5. You now have a prioritized list

30 minutes a month doing this will teach you more about your SEO than any expensive tool.