So, here's the deal with Google Search Console and Analytics... You start with a little code, and then boom, you're in business. Imagine you just put up your blog, and you're wondering if anyone's even checking it out? The thing is, if you're not tracking it, you're basically clueless.

That's why I always tell my clients to set up Google Analytics and Google Search Console right away. It's easy.

Data!

You can't really know what's up with your site without it. I can give you all the new tools and tricks, but if you can't see what's going on before and after you change things, you're flying blind!